Typography and Web Advertising: Making Every Opportunity Count

Posted on Jul 14, 2006 10:02:27 AM

We hear it all the time:

“Advertising on the web is so different than print. It has to contend with tininess, limited bandwidth, banner ad shapes, being shoved into sidebars…no one even wants to see our ads!”

Let’s begin with a clear definition of the term advertising. It is from the Latin advertere, meaning to turn toward, thus to bring to someone’s attention, or to notice. So all advertising, Read the rest of this entry »

Tags: Advertising, Count, Every, Making, Opportunity, Typography