IntraBranding: Why Your Intranet Needs Its Own Personality

Posted on Dec 22, 2007 07:46:37 AM

The next time you work on an intranet project, whether for private- or public-sector organizations, ask your client or manager about branding. Usually, the answer will be another question, “Why do we need to worry about branding?” After all, this is an internal site, for employees only, or—in the case of extranets—for contractors and partners, as well. If users are on the intranet, why do they need to be reminded about Read the rest of this entry »

Tags: IntraBranding, Intranet, Needs, Personality, your

Site Planning, the Red-Headed Stepchild of the Web

Posted on Dec 22, 2007 04:09:37 AM

The Audience Is the End... What About the Beginning?

This month's issue of Digital Web drives home two points:

Keep it simple, stupid.It's the audience, stupid.

The point to this tutorial is not to reinforce these messages in the same style that you see in the rest of the issue. Had I wanted to do that, I could have written about UI design, white space, or "ommitting needless words."

Those are easy.

What hasn't Read the rest of this entry »

Tags: Headed, Planning, Site, Stepchild