Offline Marketing

Posted on Jun 24, 2008 05:05:57 PM

Looking Back

It wasn’t so long ago that dotcom startups, new media, and break-out Internet companies were pushing their name on the general public through various print ads, massive public banners, radio and television spots, as well as ridiculous and outrageous publicity events. All of these advertising methods proved an effective way to get their names out, but failed to truly establish brand awareness. Whether or not this contributed Read the rest of this entry »

Tags: Marketing, Offline