11 Ways to Improve Landing Pages

Posted on Aug 11, 2006 07:03:33 AM

You’re about to launch a big online marketing campaign complete with media buys, search engine placement, banner ads and blog buzz. You’ve tested your creative and your clickthrough rate is strong. You know once you go live, tons of targeted traffic will be hitting your site.

Time to sit back and relax, right? Not quite yet.

Conversion’s the Word

Upon arriving at your site, you want the visitor to do something Read the rest of this entry »

Tags: Improve, Landing, Pages, Ways