Competitive Analysis

Posted on May 12, 2008 10:53:27 AM

Every industry has its own version of the competitive analysis and its function is clear: to line up your product with other products and show where yours falls short and where yours is superior. Each industry brings a different spin to this old favorite and user experience design has its own set of criteria by which to judge competitors.

Take the simple competitive analysis shown in Table 5.1.

Simple Competitive AnalysisCriteriaPETCO.comPetSmart.comProductsNo Read the rest of this entry »

Tags: Analysis, Competitive

Competitive Analysis, Part 2

Posted on Nov 9, 2006 10:39:35 PM

Excerpted from Chapter 5 of Communicating Design: Developing Web Site Documentation for Design and Planning by Dan Brown.

Analyzing the Competition: The Basics

Like any deliverable, a competitive analysis must start with a situation analysis: a hard look at the purpose, the timing, and the audience for the document. These aspects of your situation will drive the document’s contents and design.

The competitive drive##4## Read the rest of this entry »

Tags: Analysis, Competitive, Part