Digital Convergence: Insight into the future of Web design
Posted on Mar 23, 2008 03:37:26 PM
Much of what is written about the Web has to do with the problems developers encounter today, such as a lack of uniform standards and accessibility compliance. While on one hand that is appropriate—providing knowledge and skills for today’s challenges—on the other, this tight focus on the here-and-now is doing us a disservice. We continue to operate in a reactive space, one where the way we are thinking is not attuned to the Read the rest of this entry »
Tags: Convergence, Design, Digital, Future, Insight, intoIntegrating Social Media into a Web Content Strategy
Posted on Sep 1, 2007 06:16:57 PM
Whether you’re an employee or a consultant, it sometimes falls to you to drag an organization into the 21st century—and that often means convincing a company to adopt social media. Someone might even be asking you about some new web tool their son or daughter is using.
Outside of the tech industry, skepticism and fear are the norm when it comes to social media. But it is simply about finding the best way to communicate Read the rest of this entry »
Tags: Content, Integrating, into, Media, Social, StrategyNew Issue: Integrating Social Media into a Web Content Strategy
Posted on Aug 14, 2006 04:08:05 PM
Digital Web is happy to welcome back Britt Parrott this week, with a very helpful post about breaking the concept of social media’s good side to reluctant organization in Integrating Social Media into a Web Content Strategy. Ever tried to explain the social appeal of Twitter or Flickr to those unfamiliar with social websites? Or how to integrate social aspects into key components of your site(s)? Try a different approach that emphasizes the value of openness, transparency and customer engagement. Get started on your organization or project with Britt’s thorough guidance.
Tags: Content, Integrating, into, Issue, Media, Social, StrategyDear Marketer: Have you ever looked into the wrong end of a telescope?
Posted on Jul 4, 2006 09:56:35 AM
Everything’s little. Often, that’s the way interactive marketers view their world. The web has been called the most accountable of all media. Virtually everything can be tracked. That can be bad news because the amount of data generated can be overwhelming. This intense focus on data is like looking into the wrong end of a telescope, and it prevents marketers from clearly seeing if a website is meeting its business goals.
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Tags: Dear, ever, Have, into, looked, Marketer, telescope, wrongIntegrating Social Media into a Web Content Strategy
Posted on Jun 22, 2006 06:22:18 PM
Whether you’re an employee or a consultant, it sometimes falls to you to drag an organization into the 21st century—and that often means convincing a company to adopt social media. Someone might even be asking you about some new web tool their son or daughter is using.
Outside of the tech industry, skepticism and fear are the norm when it comes to social media. But it is simply about finding the best way to communicate Read the rest of this entry »
Tags: Content, Integrating, into, Media, Social, Strategy